My Life in Advertising

This Book Is Not a Personal Story

Early Influences

Lessons in Advertising and Selling

My Start in Business

How I Got My Start in Advertising

Larger Fields

Personal Salesmanship

Medical Advertising

My Liquozone Experience

The Start of My Seventeen Years With an Advertising Agency

Automobile Advertising

Tire Advertising

Early History of Palmolive

Puffed Grains and Quaker Oats

Pepsodent

Some Mail-order Experiences

Reasons for Success

Scientific Advertising

My Great Mistake

Some Things Personal